BRAND PARTNERSHIP GUIDE
HAVE A CRACK
Have a Crack connects brands with an established Australian audience through long-form YouTube content built around camping, adventure, regional Australia and the conversations and experiences that happen along the way.
The story comes first. The brand fits into it.
300K+
MONTHLY YOUTUBE VIEWS
HAVE A CRACK BY THE NUMBERS
87.9%
MALE AUDIENCE
LONG-TERM PARTNERSHIPS
From A$1,500/month + GST
3-month minimum
Ongoing partnerships built around repeated, natural brand exposure across appropriate Have a Crack videos. These work best when I genuinely use the product or service, allowing the relationship to develop over time rather than disappearing after a single integration.
85.8%
AGED 35+
PROVEN CREATOR EXPERIENCE
100K+
YOUTUBE SUBSCRIBERS
75.4%
AUSTRALIAN AUDIENCE
LONG-FORM CONTENT MADE TO BE WATCHED
62.1% of Have a Crack watch time is viewed on TVs.
Have a Crack reaches a mature, predominantly Australian audience through long-form content. These viewers spend time with the channel, see products and brands in genuine use, and regularly use Have a Crack as part of their research before making purchasing decisions.
PROVEN COMMERCIAL RESULTS
Audience size tells part of the story. What matters to a brand is whether that audience takes action.
$1.47M+
GOLDFIELDS CAMPER PURCHASES INFLUENCED
More than AUD $1.47 million in Goldfields camper purchases over a 12-month period came from customers who identified Have a Crack as assisting their purchasing decision.
What began with the Escape Pod developed into an ongoing partnership, with Goldfields becoming a familiar part of Have a Crack adventures.
$250K+
BLUETTI SALES DIRECTLY TRACKED
More than AUD $250,000 in Bluetti sales have been directly tracked through Have a Crack affiliate links over approximately 18 months.
The relationship developed through repeated real-world use across multiple videos, allowing the products to become familiar to the audience over time.
10M+
YOUTUBE VIEWS
Before Have a Crack, I built the Shayne Mostyn Mobile Photography YouTube channel to more than 100,000 subscribers and over 10 million views.
That experience now underpins the storytelling, production and audience strategy behind Have a Crack.
HOW I WORK WITH BRANDS
The strongest partnerships are the ones that make sense to the audience. I work with brands to find the right place for them within the stories, adventures and projects I'm already creating.
PROJECTS & ADVENTURES
Quoted individually
Partnerships built around a particular trip, challenge or project where the brand has a genuine role. This can create opportunities for exposure across preparation, the journey itself and follow-up content.
VIDEO INTEGRATIONS
From A$750+ GST
Paid integrations within appropriate Have a Crack videos. The brand is incorporated naturally into the story and given enough time to communicate why it's relevant, without turning the video into an advertisement.
DEDICATED CONTENT
From A$1,200 + GST
Where there's a strong enough story or useful idea, I can create dedicated content around a brand or product. The subject still needs to work as a Have a Crack video first, because that's what gives the content value to both the audience and the brand.
Pricing may vary depending on scope, deliverables, exclusivity, usage rights, travel and production requirements.